Google Ads Consulting

What monthly consulting looks like

You or your team keep running the account day to day. Once a month I go through it in depth and send a written action list, ranked by how much money each item is likely to save or make. Between reviews you can message me when something looks wrong, and you get an answer before it costs you a week of budget.

This suits accounts that already have a person in charge but no senior PPC specialist checking the work. It also suits agencies that want a second pair of eyes on client accounts without hiring.

What I review each month

• Search terms. Every term with spend and no conversions, new negatives, and terms worth their own keyword or ad group.
• Tracking. Whether conversion numbers still match what your CRM, call log or shop says. Broken tracking is the most expensive problem I find, because bidding learns from it.
• Bidding and budget. Whether the bid strategy and targets fit the data you have, and where budget is capped or wasted.
• Ads and assets. Which headlines and assets carry the account, and what to test next.
• Locations, schedule and devices. Where leads actually come from compared with where the money goes.
• Landing pages. Speed, message match and the form or call path, compared with the competitors you meet in the auction.

How it works

1. A free 20-minute call to understand the business, the goals and who runs the account.
2. A first deep review using the audit checklist, so we start from a clean baseline.
3. A monthly review, written action list and 45-minute call, every month after that.
4. Questions answered on WhatsApp or email in between, usually the same working day.

Consulting for agencies

Agencies use consulting as white-label support: I review client accounts through your manager account and send the action list to your team, not to the client. This works well when an agency has more Google Ads clients than PPC specialists, or wants senior review before a client renewal.

Questions

Do you make the changes, or do we?

You do, which keeps your team learning and in control. If you would rather have the changes made for you, the audit and fix service covers implementation.

Is there a minimum term?

No. Consulting is monthly and you can stop at any time. Most of the value shows in the first three months, once negatives, tracking and bidding have been through a couple of review cycles.