Google Ads Consultant

UTM Link Builder

Build clean UTM-tagged links for GA4, plus a ready-made Google Ads tracking template with ValueTrack parameters.

Link details (example values, change them)

Your tagged link

Google Ads tracking template paste at account level

Keep auto-tagging switched on in Google Ads. The template adds UTMs for other analytics tools without replacing the gclid.

Do you need UTMs on Google Ads?

If Google Ads and GA4 are linked and auto-tagging is on, GA4 already knows which campaign a visit came from through the gclid. UTMs help when you also use other analytics tools, a CRM that reads UTM fields, or a call tracking platform.

Naming rules that keep reports clean

  • Use lowercase everywhere. GA4 treats Google and google as different sources.
  • Use hyphens instead of spaces. The builder does this for you.
  • Keep one naming pattern for all campaigns and write it down.

About the tracking template

The template uses ValueTrack parameters such as {campaignid} and {keyword}, which Google fills in on each click. Paste it at account level under Account settings, Tracking, and every ad inherits it.