Comparisons
Side-by-side answers to the decisions people ask me about most.
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Google Ads Consultant vs Agency vs Freelancer
Cost, control, expertise and risk compared, so you can choose who should run or advise on your Google Ads.
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Search vs Performance Max
Control, reporting, lead quality and budget needs compared, with a simple rule for which to launch first.
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Google Ads vs Local Services Ads
Pay per click or pay per lead? How Local Services Ads and Search campaigns differ for home service businesses.
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Google Ads vs Meta Ads for Local Businesses
Search intent versus social reach: which platform brings cheaper, better leads for a local business.