Google Ads Consultant

Responsive Search Ad Copy Checker

Check responsive search ad headlines (30), descriptions (90) and paths (15) against Google Ads character limits as you type.

Headlines up to 15, max 30 characters each

Descriptions up to 4, max 90 characters each

Display URL

Preview one possible combination

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Checks

    Responsive search ad limits

    FieldMax charactersHow many
    Headline303 to 15
    Description902 to 4
    Display path15 eachUp to 2

    Writing tips

    • Write headlines that make sense in any order. Google combines them.
    • Mix intents: the service, the location, a proof point (reviews, years), an offer and a call to action.
    • Pin only when you must, for example a legally required line. Pinning reduces the combinations Google can test.
    • Exclamation marks are not allowed in headlines, and excessive capitals can be disapproved.

    More in the guide to writing responsive search ads.