Google Ads Consultant

Google Ads guides, tools and consulting

Learn Google Ads properly. Or have a consultant fix it for you.

Free guides, a glossary and calculators written from 500+ real campaigns. When you want an expert on your own account, I offer consulting, strategy plans, audits with fixes, and 1:1 coaching.

Get a free audit Start learning

Written and run by Md. Masudur Rahman, Google Ads consultant

Search terms Plumbing account · last 30 days · example
Search termMatchClicksCostConv.
emergency plumber near me [exact] 64 $412.16 11
plumbing apprenticeship salaryadd negative: -salary broad 22 $96.80 0
plumber open now "phrase" 38 $221.92 6
how to fix leaking tap yourselfadd negative: -yourself broad 41 $139.40 0
water heater repair cost "phrase" 19 $118.18 3
plumber jobs hiringadd negative: -jobs broad 17 $74.80 0
Wasted on 3 terms $311.00 of $1,063.26 (29%)
  • $10M+Google Ads spend managed
  • 500+Campaigns managed
  • 200+Client projects
  • 120+Local service niches
  • 5+ yrsHands-on PPC experience
  • 8Google Skillshop certifications

Start here

Pick the path that matches your account today

New to Google Ads

Set up an account that does not waste the first month.

  1. Google Ads for Beginners coming soon
  2. Google Ads Account Structure coming soon
  3. Keyword Match Types Explained
  4. Google Ads Conversion Tracking coming soon

Spending, but few leads

Find the leaks before you add budget.

  1. Google Ads Audit Checklist
  2. Negative Keywords: The Complete Guide
  3. How to Reduce Wasted Ad Spend coming soon
  4. Landing Pages for Google Ads coming soon

Ready to scale

Hand bidding to Google without losing control.

  1. Google Ads Bidding Strategies coming soon
  2. How Much to Spend on Google Ads coming soon
  3. Performance Max: A Practical Guide coming soon
  4. Search vs Performance Max

Work with me

When reading is not enough, four ways to get expert help

See pricing

Google Ads Consulting

A senior second opinion on your account every month. You keep control of the account; I tell you what to change, in what order, and why.

Monthly, cancel any time

Google Ads Strategy

A written plan for a new launch or a restart: what to bid on, where, how much to spend, and how you will know it is working.

Delivered in 3 to 5 working days

Google Ads Audit & Fix

I find where the money leaks, show you on a recorded walkthrough, then fix it for you or hand you a step-by-step list.

Free audit in 24 hours, fixes in 2 to 5 days

Google Ads Coaching

Learn Google Ads on your own account, live. We work through real problems on screen-share, and you leave each session with tasks you can do yourself.

Single sessions or packs of 4

Glossary

Google Ads, A to Z

42 terms explained in a sentence or two.

Ad Rank
The score that decides whether your ad shows and in which position. It combines your bid, ad quality, the expected impact of assets and the context of the search.
Quality Score
A 1 to 10 diagnostic rating for each keyword, based on expected CTR, ad relevance and landing page experience. Higher scores usually mean cheaper clicks.
Search terms report
The list of real searches that triggered your ads. Reading it weekly is the fastest way to find wasted spend.
Target CPA (tCPA)
A Smart Bidding setting that aims for an average cost per conversion. Set it close to your current CPA, then tighten slowly.
Open the full glossary

How the free audit works

From access to answers in 24 hours

  1. Request it

    Tell me your website, monthly spend and what is going wrong.

  2. Share read-only access

    You get an invite from my manager account. You stay the owner, and I cannot change anything.

  3. I review the account

    Tracking, settings, search terms, ads, bidding and landing page, using the audit checklist.

  4. You get a video walkthrough

    The three problems costing you the most and how to fix each one. Fix them yourself, or ask me to.

Md. Masudur Rahman, Google Ads consultant

Who writes this

Md. Masudur Rahman

I have managed Google Ads for 5+ years, for agencies and for local service businesses across the USA, UK, Canada, Australia and Europe. Everything on this site comes from that work: the checklists I use, the mistakes I fix most often, and the settings I change first.

  • Google Ads Search
  • AI-Powered Performance Ads
  • Google Ads Display
  • AI-Powered Shopping Ads
  • Google Ads Measurement
  • Google Ads Apps
  • Conversion Optimization
  • Google Analytics
More about me Case studies on mdmasudur.com

Questions

Before you get in touch

Are you Google?

No. This is an independent consultancy run by Md. Masudur Rahman. It is not affiliated with or endorsed by Google. Google Ads is a trademark of Google LLC.

What is in the free audit?

A recorded video walkthrough of your account with the three problems costing you the most, plus how to fix each one. You get it within 24 hours of granting read-only access.

Do I have to give you admin access?

No. For an audit, read-only access is enough. For fixes or consulting, standard access through a manager account is used, and you stay the owner.

What size of account do you work with?

Any size. Smaller accounts usually get the most from coaching or a strategy plan, and larger ones from monthly consulting.

Do you work with agencies?

Yes. Agencies use the consulting and audit services as white-label support for their client accounts.

Which countries do you cover?

Clients are mostly in the USA, UK, Canada and Australia, with some in Europe. Calls are scheduled in your time zone.