Free Google Ads Tools
Small, fast tools for the sums and checks you do every week. Nothing to sign up for, and nothing you type leaves your browser.
Google Ads Budget Calculator
Work out how many clicks and leads your Google Ads budget buys, or the budget you need for a lead target.
Open toolROAS & Break-even Calculator
Find your break-even ROAS and the most you can pay per sale or per lead before Google Ads loses money.
Open toolResponsive Search Ad Copy Checker
Check responsive search ad headlines (30), descriptions (90) and paths (15) against Google Ads character limits as you type.
Open toolUTM Link Builder
Build clean UTM-tagged links for GA4, plus a ready-made Google Ads tracking template with ValueTrack parameters.
Open tool